Pop Sencha

A tribute to the humble cotton plant, POP recreates clusters of cotton bolls through pops of velvet that stand proud from a satin ground. Fluffy in appearance and super-soft in texture, this decorative velvet is woven using a mixture of recycled and sustainable cotton.

Virgin cotton is used in POP, the yarn is created without any washing or bleaching, therefore, less energy and no water are required in the yarn making process. Virgin cotton is very strong as the fibres are long, making it a more sustainable and durable fibre.

The recycled cotton used in POP is recycled from the textile industry which prevents cotton from going to landfill, reduces demand for new cotton production and therefore reduces water consumption and carbon emissions. Recycling from fashion encourages circularity and prevents materials from going to waste.